Agility as a growth strategy

The agency world is at a crossroad right now. From large new players snapping up market share to industry titans moving on, rebrands, ‘new’ offerings, contraction, expansion and new consultancies entering the stage. The forces that are shaping the media industry are diverse but what is in even greater flux is how brands need to adapt to audience and market trends to ensure they are future proofing their efforts.

In a recent survey by Media Sense surveying 100 global chief marketing officers and marketing directors intended to provide a barometer for current thinking in the media industry, the majority believed that agency models were to blame for hindering their brands progress to become more agile and digitally integrated. Over half of the respondents cited the main reasons as ‘process and workflows’ and ‘cost of services.’

It also found that an agency’s strategic thinking is the most common source of progress for digital transformation, closely followed by data, analytics and insight but with only a minority feeling like they were future-fit in the key areas they needed to be – processes, ways of working, people and skills.

Our journey of responding to these challenges has been to create a unique service, dare I say ‘agency’, that aims to be proactive, flexible, insightful and reliable. We have a fundamental belief that the client relationship needs to be revitalised and partnerships need to be established that are able to scale dependant on an individual brands need to succeed. Brands have become more self-sufficient and agile in how they operate; therefore, they are looking for partners to complement their model more closely and provide the supplementary capabilities to help them scale. We believe this desire will only grow stronger.

At adgiliti, we put our clients first, work with the best people and champion transparency. We believe that clients should be our sole source of income. It’s why we don’t do deals with media or technology vendors that benefit us. It’s a big difference because our clients tell us so.

No red tape, just getting it done – simple and effective!